Dale Weston
Sr. Vice President
Dale Weston is the Sr. Vice President of Travel Automation. Dale directs
the teams responsible for design, delivery and implementation of new
business products and services. He works closely with the teams to assure
designs exactly fit the individual needs of each client.
Dale has been with Travel Automation since its inception as a founder and
partner. He has over 25 years of travel industry experience in software and
system development. His many innovative accomplishments over the years
include the creation of a ground breaking travel insurance booking program
that is now distributed to every Sabre connected travel agency in Canada
and the implementation of a revolutionary inventory allocation and
management system used by tour operators as a yield management tool. Dale
is involved from the initialization of each project and provides oversight
through to completion, assuring that client needs are fully understood and
met.
When asked what he perceives as his most important responsibility, Dale
answered, “Being an advocate for the client; assuring that all aspects
of the end product are developed with the best interest of the client in
mind.”
